Ekurhuleni, Gauteng – Collaboration between government, business, and funding institutions has been identified as a critical driver of job creation and economic growth in South Africa, following discussions at the FASA National Conference & Expo 2026.
The event, hosted at the Birchwood Hotel & OR Tambo Conference Centre, brought together key stakeholders in the franchising sector under the theme “Building the South African Economy Through Franchising.”
Franchising Seen as Engine for Economic Growth
Organised by the Franchise Association of South Africa, the conference attracted franchisors, entrepreneurs, SMMEs, investors, policymakers, and skills development bodies.
FASA CEO Freddy Makgatho emphasised that franchising remains one of the most effective models for building sustainable businesses and expanding economic participation.
“Our goal is to ensure that more entrepreneurs, including youth, women and township businesses, can access and succeed in the sector,” he said.
Government Backs Public-Private Partnerships
Delivering a keynote address, Nkosindiphile Xhakaza highlighted the importance of collaboration between the public and private sectors.
“Sustainable growth requires strong partnerships. We are committed to creating an environment where businesses can flourish,” he said.
The City of Ekurhuleni reaffirmed its support for business development through improved infrastructure and streamlined regulatory processes.
Funding, Skills and Support Take Centre Stage
A key panel discussion focused on ecosystem support for franchising, bringing together stakeholders from:
- Absa
- Nedbank
- Services SETA
- Wholesale and Retail SETA
- Small Enterprise Development Finance Agency
Discussions centred on:
- Access to funding
- Skills development and training
- Supporting SMMEs entering franchising
- Coordinated industry support
Driving Inclusive Growth Through Franchising
Another major focus was inclusive economic participation, particularly for:
- Youth
- Women
- Township entrepreneurs
Industry leaders, including Eustace Mashimbye and George Sebulela, highlighted barriers such as limited access to finance and the need for mentorship and training.
The discussions also explored opportunities for franchise growth in township economies and community-based businesses.
Innovation, AI and the Future of Franchising
The conference also looked ahead, focusing on innovation and digital transformation in the sector.
Experts discussed:
- The role of artificial intelligence in business operations
- Scaling franchise systems
- Customer experience and brand loyalty
- Future-proofing franchise networks
Economists and business leaders urged entrepreneurs to align growth strategies with current economic conditions.
Strong Momentum for Franchise Sector
The accompanying expo showcased a wide range of franchise brands, giving aspiring entrepreneurs direct access to investment opportunities and business models.
Makgatho said the strong turnout reflected growing interest in franchising as a pathway to economic participation.
“The appetite for franchising in South Africa is stronger than ever,” he said.
A Pathway to Jobs and Economic Transformation
The FASA Conference & Expo 2026 reinforced the role of franchising as a powerful tool for:
- Job creation
- Small business development
- Economic inclusion
Stakeholders agreed that collaboration across sectors will be essential to unlocking the full potential of the industry.
